There is an ever-growing audience of home buyer’s who search the Internet and social media to look for homes before they ever attempt to physically go and see them. By last reports from a variety of sources in excess of 90+% of home buyers use the Internet and social media to search for a home. This number might even be higher as more and more people utilize smartphones and tablets to get information on a regular basis. This is a huge audience to not be reached in the way they are wanting to be reached. When Benjamin Realty handles a listing part of our marketing plan is to offer homeowners Internet visibility on dozens of popular high traffic websites where buyers frequently search.
Phoenix continues to be one of the fastest growing metropolitan areas in the U.S. Many home buyers relocate to Phoenix and its surrounding communities from other parts of the country. Having your home represented on the Internet is important in reaching these potential home buyers.
Getting exposure for a home on the Internet and in social media takes resources, time and knowledge — it can be an ever moving target that has to be kept up on to be successful. Unfortunately many agents may not be knowledgeable about how to capture the power of the Internet, and they do not have anyone focusing on this to assist them. While the Multiple Listing Service is a powerful tool, there are many syndicated websites, as well as independent websites and social media sites, where visitors look for homes and their real estate information.
The following is just a partial list of sites which are useful to market home listings — the list grows and changes all the time.
Move Network – 6.7+ million unique visitors per month
(includes Realtor.com, Move.com, Moving.com, Welcomewagon.com etc.)
MSN Real Estate – 6+ million unique visitors per month
Yahoo! Real Estate – 3+ million unique visitors per month
Homescape.com – 2.2+ million unique visitors per month
Trulia.com – 1.64+ million unique visitors per month
Oodle.com – 1.6+ million unique visitors per month
Zillow.com – 1.41+ million unique visitors per month
AzCentral.com – 1.5+ million unique visitors per month
Lycos Real Estate – 1.5+ million unique visitors per month
AOL Real Estate – 1.02+ million unique visitors per month
Homescape.com – 1+ million unique visitors per month
RealEstate.com – 800,000+ unique visitors per month
Hotpads.com – 750,000+ unique visitors per month
Netscape Real Estate – 600,000+ unique visitors per month
Kiplinger.com – 600,000+ unique visitors per month
Excite Real Estate – 375,000+ unique visitors per month
Vast.com – 400,000+ unique visitors per month
Google Base – 250,000+ unique visitors per month
AmericanTowns.com – 150,000+ unique visitors per month
Cyberhomes.com – 100,000+ unique visitors per month
ReadExpress.com – 40,000+ unique visitors per month
(Washington Post Publication)
Propsmart.com – 20,000+ unique visitors per month
MyRealty.com 5,000+ unique visitors per month
Facebook.com – unknown how many are seeking real estate information, but estimates are in the hundreds of thousands monthly
Twitter.com – unknown how many are seeking real estate information, but estimates are in the hundreds of thousands monthly
Before you choose an agent to list your home
Ask the agent how they use the Internet and social media websites to market listings. An agent who doesn’t make full use of the Internet and social media websites to market your home is doing you a disservice.
To learn more about The Benjamin Team’s marketing strategies call 480-201-3001, or click here to contact us.