Pricing Your Home Correctly

A home's price is the most important factor in determining if a home has a chance of selling. Many homeowners have wildly inaccurate ideas about what their home is worth. The fact is that the home owner's opinion about the listing price doesn't matter. Only an objective analysis of your property and market conditions can determine how to properly price a property.

Request a Comparative Market Analysis (CMA) on your home. This valuable report reveals helps to determine much a home is worth, what other properties in the community have sold for, and a reasonable estimation of how long it may take for a home to sell. CMAs are used by appraisers and real estate agents to determine the true market value of your home.

Many Sellers believe the myth that they can "always reduce the price later on." This is a mistake and can end up costing the owner more money in the long run. A home listing gets the most attention from Buyers when it first comes on the market. Buyers and their agents pay attention to "hot sheets" of newly listed properties. Price reductions give the impression that "there must be something wrong with that property" and can turn Buyers off even more. Paying attention to a current CMA and listening to your real estate agent's advice on how to price your home right from the start is critical.

In this current market homes that are not being sold as a short-sale or as a foreclosure are going to be compared to foreclosure prices. This is simply the market our economy is currently experiencing.  This means that a "traditional" sale home owner must compete on price in a way many home owners were hoping not to have to do -- but in order to  sell in this market, they must.

Overpricing your home will actually cost you more money than listing it at the correct market value! While you wait for a miracle Buyer to offer more than your home is worth, you continue making mortgage payments and deal with the expenses and hassles of trying to keep a home spotless during showings.

When we take a listing, we tell you - the seller - the facts of the market, not some inflated price numbers, just to make entice you to give us your listing. With Benjamin Realty you get the facts, not fiction.

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Home Condition

• Kill mold and mildew on the house, sidewalks, roof, or driveway.
• Store any garden tools or children's toys.
• Clean windows and gutters.
• Wash screens and sunscreens and replace any that are in bad repair.
• Wash windows inside and outside.
• Pressure wash dirty decks, patios, or sidewalks.
• Trim vegetation on edges of sidewalks and remove weeds growing between concrete or bricks.
• Kill or remove weeds.
• Add extra landscaping rocks if you have desert landscaping and there are bare spots from wear.
• Add plants to replace any that have died or are looking scraggly and are not salvageable.
• Trim tree limbs that are near the roof.
• Trim down large shrubbery in front and rear of the home.
• Re-paint the exterior if it is showing signs of wear and sun-fade.

What about the interior? Carpet and paint are two big items that concern Buyers. A fresh coat of paint in a neutral color is a cheap investment that does wonders for the look and feel of your home. A neutral light color on the walls will reflect light and make your home seem brighter and more friendly to Buyers. A fresh coat of paint just makes a home seem cleaner also. There is something about the smell of fresh paint that says "I am cleaner". In this market where there are many, many homes for buyers to select from, the  homes that do not require painting get a plus over homes that do.

Also if you live in your home and love bright colors, know that the next buyer may not love your bright red, purple, or bright blue walls. A house full of busy wallpaper is major turn off to Buyers. Buyers moan at the idea of having to remove wallpaper as it can be a lot of work. If you are a seller with wallpaper, you may want to consider removing the wallpaper, then painting. Professionally steam cleaning carpets is another "must do" task that greatly improves your home's appeal. But if the carpets are too dirty and steam cleaning won't make a difference, then adding new carpets will help entice buyers.

Another instant turn off is a home with odors. Cigarette smoke, pet, and mildew odors need to be eliminated before you show your home to potential Buyers. Damp mildewy smells in a basement throw up a red flag to buyers. Check that downspouts are aimed correctly so that rainwater is being diverted away from the foundation and that no underground drains are clogged. 

You may love your pets and not smell them, or may think no one will notice the pet smell. However, pet smells can be a major turn off, plus many people are allergic to pets. Clean and sanitize areas where the pets are, empty litter boxes every single day, remove any not needed pet food storage, wash pet beds and clean up any pet "accidents".

If possibe, completely remove your pets from your home while your home is on the market. If there is a pet alert in the MLS when your home is listed, many agents will not even show the home out of concern for possible liability issues, should your pet bite anyone they bring, or should the pet escape the home as it is being shown.
 

Grimy looking bathrooms should be thoroughly cleaned and updated with new shower curtains, bath mats, and towels. Bugs and insects of any kind inside the home are deal killers. Call an exterminator to get rid of any pest problems.

Show your home in its best light. Do a room by room inspection of your home to find areas that might benefit from better lighting. Clean windows and remove heavy drapes to let more light in. Replace dim light fixtures and install additional lighting if necessary.

Clean furnace filters. Replace and clean any furnace filters. An otherwise clean home with furnace filters that look like "fur is growing" on them is a turn off to buyers and a sure sign to them the home has not been well maintained.

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Marketing Your Home