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| Understanding the Home Selling Process |
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Step One: Choosing An Experienced Real Estate Agent Who Specializes in Your Area The Benjamin Team specializes in real estate sales in the East Phoenix Valley. We service Gold Canyon, Apache Junction, Mesa, Chandler, Gilbert, Scottsdale, Paradise Valley, Fountain Hills, Tempe, and Queen Creek. Full service agents can assist you in every step of the selling process from suggesting de-cluttering, to staging your home to make it more attractive for Buyers, to negotiating offers, to providing referrals to reliable service providers such as landscapers and painters. If your home is going to have to be attempted to be sold as a short-sale, then it is critical you have a real estate agent who has been trained and is experienced in the short-sale process. The Phoenix metropolitan area is made up of many diverse communities. It helps to choose a real estate professional who understands the community where the home is located. They will have a better understanding of the features and ammenities in the community. The Benjamin Team specializes in home sales in the East Phoenix Valley. They are highly knowledgeable about selling real estate in the communities of Gold Canyon, Apache Junction, Mesa, Chandler, Gilbert, Scottsdale, Paradise Valley, Fountain Hills, Tempe, and Queen Creek. If you need to sell a property outside of the East Phoenix Valley, The Benjamin Team will be happy to provide you a referral to a qualified real estate professional that specializes in your area. Step Two: Property Evaluation - More Than Deciding A Listing PriceIn this market price is key. Your agent can help you in understanding the true market value of your property. Over-price your home and it will sit and sit -- and not sell. In this current economy and current market where there are thousands of homes available, setting a competative price that gets you "in front of the market" and not trailing the market is critical to getting a home sold. Buyer's will look at price as their first criteria.Benjamin Realty can provide Phoenix area homeowners with a FREE Comparative Market Analysis of their property, taking into account current market conditions and trends in your area. This valuable free report reveals how much your property is worth, what other properties in your area are selling for, and a reasonable estimation of how long it may take your property to sell.
Your home's condition is a critical factor in the sale process. Other than price, how your home looks is right up there in importance along with location. The Benjamin Team will evaluate your home's condition and offer suggestions on how to "stage your home" before Buyers arrive. Simple and inexpensive changes may have a dramatic effect on your property's curb appeal and attractiveness to home buyers. Step Three: Targeted Marketing Tailored to Your Unique PropertyThe Benjamin Team develops a Comprehensive Marketing Plan for each listing. The unique selling points for your property and the communities where it is located is reviewed. It is these unique points that need to be conveyed to potential Buyers.The marketing strategies we review for your home are tailored to expose your property to the maximum amount of qualified potential buyers. We do not limit our efforts to local Buyers. Phoenix's rapid growth is due to the many purchasers relocating from other parts of the country. If you list with an agent that does not provide your property nationwide exposure, you are missing out on thousands of motivated potential Buyers seeing your property. Many agents list a property on the MLS and "hope for the best." We utilize a combination of traditional and cutting edge electronic mediums to market your property. Our strategies vary depending on the property and the community where the property is located, but may include such things as direct mailings, panoramic virtual tours, comprehensive Internet placement, and nationwide e-mail marketing to relocation experts. We are always re-evaluating our marketing and if we begin to see something is working then we add it, or if something is not any longer achieving results, then we drop that and put our energy into something that will better serve the client. Step Four: Contract Negotiation and ScreeningWith more than a dozen years of experience in the real estate industry, The Benjamin Team provides expert negotiation of potential offers. In Arizona closings are handled by Escrow firms, therefore the majority of Arizona real estate transactions are performed without the supervision of a real estate attorney. This makes an experienced agent your best safeguard for avoiding problems.After-Sale ServiceSome agents seem to disappear between acceptance of a contract and picking up their commission check at closing. The Benjamin Team provides clients comprehensive after-sale service to ensure a smooth closing after a sale contract is accepted. We make every effort to make your real estate transaction as stress free as possible. The Benjamin Team is always available to answer your questions and provide relocation assistance as well as referrals to professional services like cleaners and moving companies. |
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